The new Melting Pot campaign has been shot by Dutch, Amsterdam based, Dennis Duijnhouwer, an analog photographer and also a lover of fake plants, amateur graffiti and Captain Beefheart and his life itself reads like a photographic diary. The new campaign shot in Italy, emulates the themes of the new collection and is colourful, summer free, raw, dynamic and gives an air of freedom which brings alive the brands tagline of Where Life Takes You via Duijnhouwers laid back imagery and accompanying one minute film cut. These also portray both the energy of the brand and those real people that wear it and lifes multitude of experiences, that we all live and breathe on a day to day basis, minute to minute and day by night.
