More than 300 guests, including stars of film, fashion and music, attended the cocktail party held in The Ballroom at Corinthia Hotel to celebrate London�s brightest menswear stars and British heritage brands.
Guests were entertained with DJ sets from British television presenter, model and Young Style Ambassador for the British Fashion Council - Alexa Chung, as well as Jack Guinness & Tabitha Denholm of Queens of Noize and Willy Moon. Fresh from the Sonar Festival, classic house evangelists, Azari & III, gave an exclusive performance ahead of their gig at Lovebox this weekend.
Guests were also treated to Belvedere Unfiltered Vodka Martini�s created especially for the party and beer by Peroni. Dessert-themed canap�s including Mini Marshmallow Pavlova, Warm Lemon and Honey Madeleines and Chocolate Espresso Brownies were served by the Corinthia.
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