Four swans and a hare move to Mayfair

Late last week four elegant swans and one plucky hare left their Shoreditch creative base, strutted their way across an ever admiring capital and opened shop in the heart of Mayfair. It sounds quite the fairy tale but that is exactly (well, almost) what happened. Over the course of three whirlwind years we've all been captivated by the story of Mr. Hare and now the label opens a new chapter as it dips its toe in to retail. What started as one man's selfish pursuit of great shoes has delighted and treated the feet of man. Season upon season, the carefully crafted work in progress pens a new chapter for the wanting contemporary men's shoe world. There is a constant sense of evolution in this label's narrative and now Mr. Hare has its own flagship retail flagship on Stafford Street.

Now, for the very first time the entire Mr. Hare collection will be available in every colour and every size, under one roof and presented in the personality of Marc Hare with a timeless Mayfair Deco style mixed with a few original Italian furniture pieces and some sumptuous fixtures and fittings. The fervent and loyal following of Hare's elegant footwear are now able to experience the brand in its own environment at a level of service, the Italian made shoes have always yearned for. All of your shoe whims and fancies can be satisfied with a trip to Stafford Street. With At Large in store, the likes of newcomers Bacon, Deacon, Wilde, Cook, Freud and Bernard sit happily alongside the reworked old favourites of Vonnegut, Stingray Orwell and Miller.

As you should all know by now Mr. Hare, the brand not the man, was conceived at a roadside tapas bar in the foothills of the Sierra Nevada Mountains, Andalucia, Spain on July 23rd 2008. It was born out of his realisation that there just were simply not enough shoes in the world that he liked. Thankfully, for us he decided to do something about it. Ever the shoe aficionado, Hare looked to the woven leather shoes of an old gentleman sitting next to him, admired them but decided that with a few tweaks they could be awesome. Moments later the brand was born. From this point it took a mere three hundred and sixty days for his creations to land on the shop floor at Dover Street Market. The rest is history and Hare is not one to look back as he opens his first standalone store just a short distance away from the market. There are still many chapters left to enjoy. For now, take my hand and let me take you on a visual tour of the four hundred square foot space that marks an exciting beginning...

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A quick tour of 8 Stafford Street.

Despite the swift and sustained success that has seemingly enveloped Mr. Hare since the brand's inception back in 2009, Hare himself is far from content. "I'm excited, it is all about development and striving forward, there's so much more that I want to do," the designer explained before taking a well deserved sip of wine. Always moving and learning, he's hungry for more and so are we. We're in for a treat.


Blog, Updated at: 7:47 AM

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