Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), has announced a partnership with Sunbrella fabrics for a new Sidewalk Surfer collection to be available at retail in January 2012 as part of its spring line. Inspired by the patio furniture in his own backyard, Sanuks founder Jeff Kelley approached Sunbrella fabrics about collaborating on a project. As a result, Sanuk has created a unique footwear line for men and women featuring fade-proof, water repellent Sunbrella fabrics. The collaboration includes a small collection of styles, ranging from the popular mens Overboard and Pick Pocket to a completely new womens slip-on silhouette called The Castaway. Each Sunbrella-Edition Sidewalk Surfer is offered in several colorways, including basic solids and custom, funky, Sanukified patterns.
Sunbrella is known for stylish, durable, and easy-care fabrics that are typically seen on boats, indoor and outdoor furniture, awnings and automobile convertible tops. The partnership with Sanuk brings a new and different perspective to the Sunbrella brand, expanding its visibility to an entirely new audience.
